A lot of us have gotten accustomed to relying on our cell phone and perpetual access to the web for anything in our life – but how is the business evolving? Keep reading to learn.
One of the top trends in mobile app development that has been observed in the last few years is the advancement of the notion of augmented reality. In the beginning, something like that might seem super futuristic, but actually we have perhaps used it not too long ago and did not even realise. With the advent of prominent mobile-based games where the content will appear based on your location, visible just through your screens, to image-sharing platforms that create interactive filters for your selfies – for example, something that will change colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be disregarded. Especially as the social media networks that host it might be so renowned, as revealed by initiatives taken by VOXI’s parent company, it is worth noting that the next time you take a picture with heart-shaped eyes or some cute cat ears you will really be employing augmented reality.
The buzzwords we have all probably heard in the recent months regarding mobile innovations are perhaps associated with the next big thing in regard to connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can anticipate our phones to end up being the gateway to the access of the majority of our electronic possessions. Consider how synchronised we are undoubtedly, with appliances that can monitor our movements and health which are linked to our phones so we can receive the data: the mobile app future trends will just extend this form of synchronisation to other kinds of equipment, like our appliances. Simply like these days you can check your sleeping pattern and heart rate on your phone, tomorrow you may be able to see the temperature of your heating system, the contents of your refrigerator, or the moving pattern of your hoover.
The new technology in mobile phones has brought along some innovations regarding the way cell phones are used as places of business. It is now quite common to be able to pay with your phone, just as you would with a contactless bank card, meaning that you may not have to worry about bringing your wallet or remembering your pin number – that is what your fingerprint is for! Additionally, entire financial institutions are today entirely app-based, and are driving the technology of banking, as demonstrated for example by Monzo’s board. This wave of digital transformation business is going through can also be seen in the fact that numerous companies today provide their own mobile apps, adapting to a age bracket of customers that grew up in the digital era.